Welcome
"Winning isn't everything, it's the only thing"
Vince Lombardi
About Chris
Background
Background
Background
Robert "Chris" Justice is a highly skilled and experienced professional in the automotive industry. With a background that includes graduating from NCM Institute and studying at NADA Dealer Academy, Chris has a strong educational foundation. Having operated dealerships for major brands such as Ford, Chevrolet, GMC, Cadillac, and Kia demonstrates a broad and versatile experience in the field. Being an Operating Partner at a Kia dealership indicates a significant level of responsibility and leadership. Overall, Chris Justice’s profile reflects a deep understanding of dealership operations and a solid track record in the industry.
Baseball
Background
Background
Every dealership faces the challenge of maintaining productivity throughout the day, but Chris has turned this issue into an opportunity for fun and engagement with a game called Baseball. The setup includes four bases: First base is by the front door, where customers are greeted promptly; Second base is the BDC for follow-ups; Third base is Lunch; and Fourth base is Training. The sales team is divided into four groups, and each hour, they rotate to the next base, keeping the day dynamic and productive.
Education
Background
Education
- NCM Financial Management 1 & 2 (2025)
- NCM General Management Executive Program (1 year)
- NCM General Management Levels 1 & 2
- NCM Financial Analysis
- NCM Service Management
- NADA Financial Management
- NADA Variable Operations
- Association of Financial Professionals Certification
- JM&A Training
- JM&A Best Practices
- American Financial F&I Training
- Brown & Brown F&I
precision
Excellence
The Lot Belongs to Sales
Perfectly Straight
I take pride in how my lot looks. The photos you're seeing are of a store I managed.
Perfectly Straight
The Lot Belongs to Sales
Perfectly Straight
Customers make decisions about whether to do business with you within seconds. First impressions matter.
The Lot Belongs to Sales
The Lot Belongs to Sales
The Lot Belongs to Sales
This lot wasn’t managed by porters; instead, it was overseen by salespeople and sales managers.
Customer Celebration
Confetti and cheers—now that’s how you deliver a car! What a way to celebrate.
Always give Excellent Service
I don't want to satisfy my customers, I want to amaze them.
Number One In Georgia
This infomercial catapulted us to the top, transforming us from last to first.
Books by Chris Justice
copyright 2023
Sales Meeting by Chris
Burn the Bridges
Chris urges his team to fully commit to the struggle for victory. Instead of wishing for an easier path, focus on becoming better.
Tomorrow is not promised
Chris addresses his team, emphasizing the importance of making the most of today. "Let’s seize every opportunity now; we can't afford to delay anything until tomorrow because the future isn’t guaranteed.
The Story of Heavn and Hell
Chris shares with his sales team the parable of heaven and hell, a story that highlights the crucial role of teamwork.
Testimonials
GSM Cadillac
GSM Cadillac
GSM Cadillac
Chris is a balanced leader who inspires confidence and delivers results. I have known him over 13 years.
James Jacobs
GM Honda
GSM Cadillac
GSM Cadillac
Chris’s leadership style is a compelling blend of vision, empathy, and decisiveness. Under Chris’s guidance I leaned how to get the best out of my team.
Adrian Bryant
Auto Ad Inc - owner
Auto Ad Inc - owner
Auto Ad Inc - owner
I have had the distinct pleasure of working with Chris, and I can say without reservation that he is one of the brightest and most innovative minds in the advertising industry today.
Mark Burgeron
Sales Manager
Auto Ad Inc - owner
Auto Ad Inc - owner
His leadership style is incredibly motivating and down-to-earth. He leads by example, always putting in the effort to be the best .
Fred Watts
Let's Connect! 678-328-7081 cjustice.cbm@gmail.com
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